windhoek

Windhoek beer asked us to launch their new packaging. 

At the same time, we had to remind people that even though Windhoek may have a new bottle, on the inside it's still the same quality beer, made with only 3 ingredients, as always.

 

To launch the new packaging, we turned to Windhoek's highest-reaching media channel, TV. We created a tag to fit onto the end of the existing TV spot, that both launches the 'New Look" while continuing the intrinsic message of the original TV spot.