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windhoek

Packaging Launch

ROLE: COPYWRITER

Windhoek beer asked us to launch their new packaging. 

At the same time, we had to remind people that even though Windhoek may have a new bottle, on the inside it's still the same quality beer, made with only 3 ingredients, as always.

 

To launch the new packaging, we turned to Windhoek's highest-reaching media channel, TV. We created a tag to fit onto the end of the existing TV spot, that both launches the 'New Lookwhile continuing the intrinsic message of the original TV spot. 

TVC Tag:

Print - Layers:

Ad 2 - Mark's Lawyers:

Print - Barber:

Print - Tailor: