ADVERTISING 

 FILMMAKING 

  • Behance Grey
  • Grey Instagram Icon
  • Grey LinkedIn Icon
  • IMDb
  • Home

  • Advertising

    • Ninety One - Change Changes
    • Ninety One - Better Change
    • City of Cape Town - Mental Health
    • Capfin - The Nightmare
    • City of Cape Town - Summer Safety
    • CANSA - Don't Fear the Finger
    • Knorr - Ripple
    • City of Cape Town - Citizens
    • SASKO - Sandwich Stories
    • OLMECA - Shot Rituals
    • OLMECA - Shot Kings
    • Webafrica - Effing Fast
    • Burger King - Fresh and Fancy
    • Burger King - Painting With Fire
    • Burger King - Whopper Envy
    • Design Indaba - The Wonder of Creativity
    • The Holobooth
    • Birdlife - Iceberg
    • Budget Insurance - Budget World
    • Lucky Pet - It's Fish They're After
    • Skip (Unilever) - Fabulous Dress Project
    • SASKO - Life Tastes Great
    • The City of Cape Town - City Projects
    • Hyundai - Superband
    • Tidy&Co. - Yours Truly
    • WeChat - Mark Zuckerberg
    • Windhoek - Packaging Launch
    • Virgin Radio - Brand CI Video
  • Directing

  • Filmmaking

    • Swaaibraai
    • Kloof
    • Tashaki Miyaki
    • The Discovery of Fire
  • Resumé

  • Contact

  • More

    Use tab to navigate through the menu items.

    BUDGET INSURANCE

    Integrated Campaign

    ROLE: COPYWRITER

    To deliver a retail-driven message around cost saving, we created a world built out of different iconic South African landscapes and characters. What made this world unique is that people only pay for what they need.

     

    The campaign included many different retail components, across a variety of media. The use of animation allowed us to achieve this within budget.

    30" Retail TVC:

    60" Retail TVC:

    120" Retail TVC:

    Retail Print:

    a9c32949668521.58bb4c374dc6f.jpg
    fe37ef49668521.58bb4c3752dff.jpg

    © 2021 GFP