BUDGET INSURANCE

Integrated Campaign

ROLE: COPYWRITER

To deliver a retail-driven message around cost saving, we created a world built out of different iconic South African landscapes and characters. What made this world unique is that people only pay for what they need.

The campaign included many different retail components, across a variety of media. The use of animation allowed us to achieve this within budget.

30" Retail TVC:

60" Retail TVC:

120" Retail TVC:

Retail Print: