30" TVC


Tasked with launching WeChat in South Africa, we developed a series of TV ads that took inspiration from the crazy world of social media and the internet.


We kicked off by targeting our biggest competitor, Facebook, and showed a Mark Zuckerberg lookalike freak out about how all his friends are leaving him and going to WeChat.

Ad 1 - Zuckerberg:

Ad 2 - Mark's Lawyers:

Wallstreet Journal Mention:

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