top of page
30" TVC
ROLE: COPYWRITER
Tasked with launching WeChat in South Africa, we developed a series of TV ads that took inspiration from the crazy world of social media and the internet.
We kicked off by targeting our biggest competitor, Facebook, and showed a Mark Zuckerberg lookalike freak out about how all his friends are leaving him and going to WeChat.
Ad 1 - Zuckerberg:
Ad 2 - Mark's Lawyers:
Wallstreet Journal Mention:
bottom of page