© 2018 GFP

WeCHAT

30" TVC

ROLE: COPYWRITER

Tasked with launching WeChat in South Africa, we developed a series of TV ads that took inspiration from the crazy world of social media and the internet.

 

We kicked off by targeting our biggest competitor, Facebook and showed a Mark Zuckerberg lookalike freak out about how all his friends are leaving him and going to WeChat.

Ad 1 - Zuckerberg:

Ad 2 - Mark's Lawyers:

Wallstreet Journal Mention: