© 2018 GFP

SASKO

30" TVC

ROLE: COPYWRITER

After pitching for and winning the SASKO account, our first job was to reposition the brand with a national above-the-line TV-led campaign.

 

With solid strategic thinking and planning, we created a campaign that celebrates bread as a giver of energy, and enabler of the nation.

 

Our single-minded proposition: "Life Tastes Great. Enjoy Every Slice."